US: LVMH appoints Roger Federer Moët & Chandon ambassador

By | 30 November 2012

Rodger Federer has teamed up with Moët & Chandon

Rodger Federer has teamed up with Moët & Chandon

LVMH Moët Hennessy Louis Vuitton has unveiled tennis star Roger Federer as the ambassador for its Moët & Chandon brand.

Federer, who has won a record 17 tennis Grand Slam titles, will feature in the champagne's next advertising campaign, due out in March, the company said today (30 November). A video clip introducing Roger Federer as the champagne's ambassador can be viewed below.

Last year, LVMH teamed up with the Association of Tennis Professionals to give Moët & Chandon 'Official Champagne' status on the ATP World Tour.

Sectors: Marketing – advertising & promotions, Wine

Companies: LVMH

There are currently no comments on this article

Be the first to comment on this article

Related research


This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

The world’s top-performing spirits brands

This is the second edition of our popular ranking of the world's leading spirits brands....

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Facts – The Power 100 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

Analysis - Diageo could make 'quantum leap' for Moet Hennessy

Diageo could look to make a "quantum leap" by buying out LVMH's majority stake in Moet Hennessy under Ivan Menezes' leadership, according to an analyst.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page