UK: Lucozade Sport boosted by £12m marketing campaign
By Sarah Diston | 2 May 2001
GlaxSmithkline is investing £12m ($17.2m) in a through-the-line marketing support package to support Lucozade Sport, the UK's number one sports drink. The multi-media activity will be spearheaded by a £5.6m ($8m) advertising campaign running from April through to September supported by posters and press executions, which will be seen from April to May with a further burst in August.
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GlaxSmithkline is investing £12m ($17.2m) in a through-the-line marketing support package to support Lucozade Sport, the UK's number one sports drink. The multi-media activity will be spearheaded by a £5.6m ($8m) advertising campaign running from April through to September supported by posters and press executions, which will be seen from April to May with a further burst in August.
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