Lucozade Ribena Suntorys Ribena Minis

Lucozade Ribena Suntory's Ribena Minis

Lucozade Ribena Suntory's Ribena Minis

Category - Soft drinks, juices

Available - From 22 August

Location - UK & Ireland

Price - As below

Lucozade Ribena Suntory will launch 20cl and 25cl resealable Ribena bottles in a bid to avoid spillage.

Ribena Minis will be available across the UK & Ireland on- and off-premise in three flavours: Brilliant Blackcurrant, Oh So Yum Orange and Amazing Apple & Mango. Lucozade Ribena Suntory said the 'less spill, less mess' cap is exclusive to the category and the company. 

The products are priced as follows: 

  • Blackcurrant, Orange and Apple & Mango will be available in multipacks packs of 8 x 200ml, RRP GBP2.99 (US$3.88). 
  • Blackcurrant and Apple & Mango flavours will also be available in packs of 4 x 200ml, RRP GBP1.99
  • Single 250ml bottles of Apple and Mango and Blackcurrant will also be available, priced GBP0.85

The launch will be supported by a GBP2.5m marketing push. The campaign will focus on outdoor, digial and sampling activity. 

The products are 'no added sugar' as Lucozade Ribena Suntory looks to accelerate growth in low calorie products and reduce calories by 20% per 100ml across its portfolio. 

Reducing sugar levels in soft drinks has become a focus for UK soft drinks makers after the government announced a tax on sugary soft drinks that could raise the price of a can of Coke by GBP0.08 (US$0.10). Earlier this month, the UK's Food & Drink Federation issued an online guide for small beverage producers on how to reduce sugar levels in their products.

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