UK: Loyalty fades in premium white spirits - William Grant & Sons

By Andy Morton | 26 February 2014

An executive at William Grant & Sons has warned that the lines between premium white spirits in the UK have become "blurred" over the past two years, with consumers no longer loyal to one category.

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An executive at William Grant & Sons has warned that the lines between premium white spirits in the UK have become "blurred" over the past two years, with consumers no longer loyal to one category.

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