JAPAN: Low malt alternatives hit traditional brews

By just-drinks.com editorial team | 10 April 2002

Traditional beer continues to suffer at the hands of low-malt alternatives in Japan, as the latest figures show that shipments of traditional beer fell 14.7% in March from a year earlier. Low-malt "happoshu", meanwhile continued to surge, as the tough financial conditions drove Japanese consumers to the cheaper brew, which classifies for a lower tax bracket.

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Traditional beer continues to suffer at the hands of low-malt alternatives in Japan, as the latest figures show that shipments of traditional beer fell 14.7% in March from a year earlier. Low-malt "happoshu", meanwhile continued to surge, as the tough financial conditions drove Japanese consumers to the cheaper brew, which classifies for a lower tax bracket.

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