AUS: Little Creatures in ale launch
Australian niche brewer Little Creatures will launch its first new product in almost two years this month.
Little Creatures' owner, Little World Beverages, said on Friday (5 May) that it would launch Little Creatures Bright Ale, a 4.5% abv beer that would create a "new Australian ale style".
Director Howard Cearns said: "With the growing consumer interest in a variety of beer styles and in consultation with our trading partners, we believe there is the opportunity for the company to provide a full-strength, easy-drinking Australian ale - as opposed to standard lager - with the characteristic Little Creatures approach to great flavour and balance on the palate."
The brand joins a Little Creatures stable including Little Creatures Pale Ale and Little Creatures Pilsener.
In March, the brewer bought five hectares of land south-east of Perth to house what the company dubbed as a A$22.6m (US$17.4m) "eco-friendly" brewery.
Sectors: Beer & cider
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