NEW ZEALAND: Lion Red says it's a guy thing
By just-drinks.com editorial team | 21 November 2000
Kiwi beer Lion Red is throwing political correctness to the wind by sponsoring an online men's magazine "for guys who aren't afraid to be guys".
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Kiwi beer Lion Red is throwing political correctness to the wind by sponsoring an online men's magazine "for guys who aren't afraid to be guys".

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