AUSTRALIA: Lion Nathan wins naming rights to Melbourne Cup
By Tony Baker | 22 August 2001
Lion Nathan has won the 10 year naming rights to Australia's biggest and most popular event the Melbourne Cup horse race - for a reported A$80m with what it claims to be Australia's biggest ever consumer promotion.
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Lion Nathan has won the 10 year naming rights to Australia's biggest and most popular event the Melbourne Cup horse race - for a reported A$80m with what it claims to be Australia's biggest ever consumer promotion.
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