US: Lion Nathan USA becomes Distinguished Vineyards & Wine Partners
Lion Nathan USA is following its Australian parent company by lining up a name change.
The division, which is the US unit for the wine brands owned by Lion, confirmed earlier this week that it is changing its name to Distinguished Vineyards & Wine Partners. The move follows Lion Nathan National Foods becoming Lion last year.
“The evolution of our name best reflects the many facets to our fine wine business including farming, winemaking, and sales” said Steve Myers, MD of North America. “Our name change underscores our commitment to our valued partners and to the premium wine business, where the future continues to looks bright.”
The company said that, in 2011, it saw sales of its core brands in North America rise by 19% on a year earlier.
Distinguished Vineyards & Wine Partners' domestic portfolio includes Argyle winery in Willamette Valley, Oregon and MacRostie Winery in Sonoma, California. It also represents imported wines such as St Hallett from the Barossa Valley in Australia, Wither Hills from Marlborough in New Zealand, Argento from Mendoza, Argentina and Inkberry from Central Ranges, Australia.
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