Lindemans will feature in idents during the Perspectives documentary series in the UK

Lindeman's will feature in idents during the Perspectives documentary series in the UK

Treasury Wine Estates has lined up a TV sponsorship deal for its Lindeman’s Australian wine brand in the UK.

The company, which is the wine arm of the soon-to-be-demerged Foster's Group, said yesterday (19 April) that Lindeman’s will be the subject of idents at the beginning, end and in ad breaks for Perspectives, a documentary series on ITV. Each ident will highlight Lindeman's 'Discover More' tagline and will promote Lindeman’s Bins and Winemaker’s Discovery ranges.

FInancial details behind the tie-up were not disclosed.

The four-programme series is set to air at 2215 on Sunday nights, from Easter Sunday (24 April) until 15 May.

Perspectives will consist of four factual films from a variety of film-makers and presenters, offering their take on subjects ranging from life in Britain today to the arts. The series includes films by the likes of Hugh Laurie, Andrew Lloyd-Webber and Robson Green.