UK: Lindeman's gets Perspectives TV push
By just-drinks.com editorial team | 20 April 2011
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Lindeman's will feature in idents during the Perspectives documentary series in the UK |
Treasury Wine Estates has lined up a TV sponsorship deal for its Lindeman’s Australian wine brand in the UK.
The company, which is the wine arm of the soon-to-be-demerged Foster's Group, said yesterday (19 April) that Lindeman’s will be the subject of idents at the beginning, end and in ad breaks for Perspectives, a documentary series on ITV. Each ident will highlight Lindeman's 'Discover More' tagline and will promote Lindeman’s Bins and Winemaker’s Discovery ranges.
FInancial details behind the tie-up were not disclosed.
The four-programme series is set to air at 2215 on Sunday nights, from Easter Sunday (24 April) until 15 May.
Perspectives will consist of four factual films from a variety of film-makers and presenters, offering their take on subjects ranging from life in Britain today to the arts. The series includes films by the likes of Hugh Laurie, Andrew Lloyd-Webber and Robson Green.
Sectors: Marketing – advertising & promotions, Wine
Companies: Foster’s
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