UAE: Diageo launches limited Johnnie Walker Gold Label Reserve design

By | 16 December 2013

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Diageo has launched a “limited-edition” design for its Johnnie Walker Gold Label Reserve to mark the 30th anniversary of airport retailer Dubai Duty Free. 

The new bottle, released today (16 December), feautures a polished metal finish, which the company says “complements the brand’s iconic four-cornered bottle and slanted label”. It will be on sale at Dubai Duty Free stores for a limited period, at an RRP of US$68.05. 

Dubai Duty Free first opened at Dubai International Airport on 20 December 1983. It now employs around 6,000 people. 

Johnnie Walker Gold Label Reserve was launched by Diageo last year

Expert analysis

Cott Corporation in Soft Drinks (World)

Cott is the world’s largest supplier of private label products in soft drinks. Its primary strength is North America, however it has faced a challenging environment particularly in carbonates as Coca-Cola and PepsiCo engage in aggressive discounting to counter weak market demand. Opportunities in emerging markets exist however and could be exploited by Cott.

Sectors: Spirits

Companies: Diageo, Johnnie Walker

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