Lidl says the ratings system will encourage customers to try something different

Lidl says the ratings system will encourage customers to try something different

Supermarket chain Lidl has adopted a new wine ratings system ahead of the introduction of a premier wine range in the UK. 

The system, which uses an out-of-100 rating, will encourage consumers to try something new, a Lidl spokesperson told just-drinks today (20 September). The new wine will hit shelves on 27 September. 

The range includes 19 wines priced between GBP4.99 (US$8.08) and GBP12.99.

“The ratings system is not something we've done before, so it's really another way of trying to give our customers a bit more background to what they are drinking,” the spokesperson said.

“It gives our consumers a guide and the opportunity to try something different.”

Each bottle was scored by a panel of four wine specialists headed by Master of Wine Richard Bampfield.

Lidl is also investing GBP1m in revamping the wine section of its 600 UK stores in time for the launch of the new wine range. The wines are from different suppliers and are not new to the market, the spokesperson said. Ten of the wines are on the supermarket listings and nine are temporary listings.

The range, which includes Châteauneuf du Pape (GBP12.49), Médoc (GBP6.99) and a Sancerre (GBP9.99), aims to capture growing demand from “affluent but spend-savvy customers”, Lidl said.

“We’re wanting to offer people the opportunity to enjoy really good wines at prices that aren’t ridiculous,” said Lidl specialist wine category manager Ben Hulme. “Since the recession hit, we’ve seen a shift in customer spending habits with many people, even those from more affluent backgrounds, finding smart ways to continue enjoying fine wines at home.”

The full list of wines on offer can be viewed below.

Name Country Listed/Special Retail Price GBP Vintage ABV %
White Wines
Chablis AOC Premier Cru France Special 9.99 2009 12.5
Pouilly Fumé AOP France Special 9.99 2011 12.5
Chardonnay Reserva Privada Chile Special 9.99 2010 13.5
Chablis AOC France Listed 7.69 2011 12.5
Bourgogne Aligoté AOP France Listed 6.99 2011 12
Sancerre AOP France Listed 9.99 2011 12.5
Sauvignon Blanc Marlborough New Zealand Listed 5.49 2011 12.5
Red Wines
Saint-Emilion Grand Cru AOC France Special 9.99 2010 14
Vacqueyras AOP France Special 9.99 2011 14
Morellino di Scansano DOCG Italy Special 9.99 2010 13.5
Cabernet Sauvignon Gran Reserva Chile Special 9.99 2010 14
Bordeaux AOP Supérieur France Listed 4.99 2011 12.5
Médoc AOC France Listed 6.99 2008 12.5
Châteauneuf du Pape AOP France Listed 12.49 2011 14
Rioja DOCa Reserva Spain Listed 5.99 2008 13.5
Cabernet Sauvignon Reserva Privada Chile Listed 5.99 2010 14
Sparkling
Prosecco Spumante Conegliano Valdobbiadene DOCG Italy Listed 6.99 2011 11
Champagne Brut France Listed 12.99 - 12
Fortified Wine
10 Year Old Tawny Port Portugal Special 9.99 - 20