Product Launch - UK: LGI-Alain Grignon Wines' Esprit Soleil Sauvignon Blanc, Vin de France
By Olly Wehring | 6 August 2012
 |
Click through to view LGI-Alain Grignon Wines' Esprit Soleil Sauvignon Blanc |
LGI-Alain Grignon Wines' Esprit Soleil Sauvignon Blanc, Vin de France
Category - Wine, France, Sauvignon Blanc, 12% abv
Available - From this week
Location - UK, off-trade, exclusive to branches of Majestic Wine Warehouse
Price - SRP of GBP5.99 (US$9.30) per 75cl bottle
Distribution - LGI–Alain Grignon
The Majestic-exclusive Esprit Soleil Sauvignon Blanc will be available on promotion – buy two bottles or more at GBP4.99 each – until 29 October.
LGI Adds A Sunny Sauvignon Blanc To Their Range
Esprit Soleil is a new Sauvignon Blanc from Languedoc based LGI-Alain Grignon Wines.
“Many UK consumers believe that the only decent Sauvignon Blancs are from New Zealand, Chile or the Loire Valley,” comments LGI’s UK manager, Peter Crameri. “We’ve created Esprit Soleil to prove that the South of France is capable of producing a quality Sauvignon Blanc that really over-delivers at its price point.
Head Winemaker Xavier Roger drew on his Sancerre winemaking background to coax the full potential from the fruit. He selected his grapes for this wine from vineyards across Gascony, where the nearby Atlantic sea, limestone and sandy slopes and combination of hot days and cool nights really bring out the varietal’s fresh, aromatic character.
Esprit Soleil Sauvignon Blanc is exclusive to Majestic Wine at RRP £5.99.
Founded 13 years ago LGI-Alain Grignon Wines is a 100% export focused company specialising in sourcing contemporary yet classic wines from the South of France via a network of partner co-operatives and wineries throughout the region.
Original source: Company Release
Sectors: Product launches, Wine
Companies: Majestic
View next/previous articles
6 Aug 2012 -Currently reading -
Product Launch - UK: LGI-Alain Grignon Wines' Esprit Soleil Sauvignon Blanc, Vin de France
Related research
No sooner have retailers implemented strategies to integrate online into their store-based businesses than new technology has shifted the goalposts as mobile digital devices are now creating new opportunities for 'fast shopping' - shopping on the mov...
UK Neighbourhood Retailers 2012
As footfall in neighbourhood benefits from top-up shopping, grocers expand & improve their offer. Independents face an ongoing struggle, with many seeking refuge in symbol groups. Delving into a niche offer will enable some specialists to survive....
UK Neighbourhood Retailing 2010
UK Neighbourhood Retailing 2010: Examines the latest developments in neighbourhood retail, providing comprehensive analysis of the location to identify the key issues impacting it and how opportunities for growth can be exploited. The size of the mar...
Related articles
UK: Majestic Wine sales up despite 'challenging' Christmas
Majestic Wine has reported a slight rise in Christmas sales in its UK stores, but admitted the period was "challenging".
UK: Majestic Wine H1 profits boosted by online sales
Specialist wine retailer Majestic Wine has seen profits rise as online sales increased to about one-tenth of UK transactions.
Read further items in this columns
The Launch Pad - Product Launches
Here's where we bring together all of the product launches covered on just-drinks.
There are currently no comments on this article
Be the first to comment on this article