FRANCE: Les Grands Chais de France acquires Racke winery/brands

By | 28 January 2008

French wine producer and trader Les Grands Chais de France (GCF) has acquired German counterpart Racke's winery at Mainz-Hechtsheim, as well as its Amselkeller, Viala, Bongeronde and Rosière brands for an undisclosed sum.

Speaking to just-drinks today (January 28), a spokesperson for GCF confirmed the acquisition but declined to provide further information, adding that it was too early to comment on its strategy for the winery and the popular priced brands.

Last week, Racke took over the control of its Eggers & Franke wine distribution joint venture in Germany by acquiring KWV's stake. The purchase, for an undisclosed sum, is part of a strategy to refocus the group on more upmarket segments.

The latest available figures from GCF show that it posted a 2006 turnover of EUR613m (US$906.5m), 70% which was made up of exports. The group consists of 12 companies employing more than 1,200 staff.

Sectors: Wine

Companies: Les Grands Chais de France, KWV

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FRANCE: Les Grands Chais de France acquires Racke winery/brands

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Racke Group Expands with New Structure for European Business
Partners with Leading Fine Wine Distributor

January 29, 2008

The Racke Group is introducing a new and re-aligned European organization and business structure in 2008: the group’s operations will be relocated to the newly formed European headquarters in Mainz. With five independent distribution companies, and taking over the majority ownership of the Eggers & Franke fine wine distribution group in Bremen, Germany, the Racke Group is now positioned as one of the leading distributors for premium wines within Europe.

With Marcus Moller-Racke as Managing Director, the new group-holding will commence operations in Mainz as of April 1st. Its main functions consist of establishing new joint venture projects, coordinating the activities of its European subsidiaries and expanding the Racke Group’s international business.

Besides the newly formed distribution company Racke Eggers & Franke for the German market which will be based in Bremen, the Racke Group operates with its own subsidiaries in the Netherlands (Racke Nederland), Poland (Racke Polska), the Czech Republic (GIV-Racke), and Northern America (Racke USA).

The acquisition of the shares of the Eggers & Franke Group, a fine wine distributor with a long-standing tradition and excellent reputation, has enabled the Racke Group to fulfil a long-pursued vision for the German market. In Germany, Racke is now positioned to act as a distributor of premium wines and to serve every distribution channel.
As a consequence of the re-alignment of its distribution activities and the highly concentrated focus on premium wines, Racke is disengaging from its past business strategy that had focused almost exclusively on distribution through food retailers. This entails also the sale of the popular priced brands Amselkeller, Bongeronde, Rosière, Viala and Fuego.

Going forward, the Racke Group with its domestic and international subsidiaries will employ a staff of 206 people. The business activities of the Racke Group and its specialized subsidiaries will encompass management of nationally leading wine brands as well as highly targeted distribution of a broad assortment of individual estate wines and international premium wines for specialty wine and food retailers and the restaurant, hotel and catering industry.

„This new structure represents an important step towards the continued and further internationalization of our company,“ stressed Marcus Moller-Racke at a press conference on January 22nd. “Our highly attractive product portfolio allows us to be positioned as a premium provider for wine in many important markets throughout Europe and beyond and to serve virtually every distribution channel.”

Information:
Racke GmbH + Co. KG, Gaustraße 20, 55411 Bingen
Contact: Rosemarie Zöller
Tel. +49 (0)6721/188-201, E-Mail: r.zoeller@racke.de

 

Mr. Marian Kopp (Germany) said at 5:19 pm, January 29, 2008

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