USA: Leapin' Lizards! PepsiCo Agrees to Acquire South Beach Beverage Co.

By Company Press Release | 30 October 2000

PepsiCo, Inc. today said it has reached a definitive agreement to acquire a majority stake in the South Beach Beverage Company, whose highly innovative SoBe brand has made it one of the industry's most successful companies.SoBe, whose distinctive logo includes two dueling green lizards, is the fastest growing brand in the rapidly expanding market for non-carbonated alternative beverages.

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PepsiCo, Inc. today said it has reached a definitive agreement to acquire a majority stake in the South Beach Beverage Company, whose highly innovative SoBe brand has made it one of the industry's most successful companies.SoBe, whose distinctive logo includes two dueling green lizards, is the fastest growing brand in the rapidly expanding market for non-carbonated alternative beverages.

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