One of the delights of shopping, which has sadly all but disappeared, is the local shopkeeper who has taken the trouble to note your likes and dislikes over the years and makes recommendations for purchases that he or she thinks you will like. ItsWine.com Limited, one of the UK's pioneering suppliers of wine on the Web, has announced that it has found a way to bring this personal touch back for shoppers in the ultra modern world of shopping on the Web. The Virtual ShopKeeper(tm) feature will shortly be added to its award winning website at www.ItsWine.com and uses Artificial Intelligence (AI) software to create a personalised version of its website for every customer. It does this by continually monitoring each customer's visit and automatically modifying the website to tailor it to suit each customer's particular interests.

"Every shopper appreciates the personal touch," explained Edward Mills, Founder and MD of ItsWine.com, "and we have found a way of providing this to each and every one of the thousands of customers that we have, combining the very best of traditional personal service with the latest in modern technology. The Virtual ShopKeeper feature will recognise every customer when they log onto ItsWine.com, greet them by name and present them with information and special offers that they are likely to find of interest on a website that is specially created for each individual customer. The personalised website will show the latest offers that we have and even create special offers that are unique to that customer, based on their interests. So, for example, if you like Beaujolais or Champagne, the Virtual Shopkeeper will note that you have looked at these sections on the Website and create a personal website where these are prominently on the home page that initially greets you. The software is so sophisticated that it can do this based on how you browse the site not just on what you have ordered in that past. Just as in real life, every visit enables the Virtual ShopKeeper to understand the customer better and so provide a more and more personalised greeting to each customer, specifically tailored to their likes and taste without having to fill any forms in."

The Virtual ShopKeeper is just one of a number of exciting new features that ItsWine.com will be adding to its website as a result of a strategic technology alliance that it has just announced with Computer Associates International, Inc., which is one of the largest software companies in the world and a specialist in providing software solutions for electronic commerce over the Web.

"This is all part of our aim to make shopping at ItsWine.com, fun, easy and pleasurable with that vital, personal touch," concluded Edward Mills. "We are making it so simple and convenient to buy wine from us that ItsWine.com is becoming the first place that people think of when they want to purchase wine. We know what you like. We make it so easy for you to order. And we deliver it to your door in a couple of days. We are the personal, local wine store for everyone in the country."

ItsWine.com's prices for wines start at £2.99 per bottle and customers can make their own selections of wines to fill six or twelve bottle cases. Single bottles are available from ItsWine.com's popular gift selection, which are delivered with a personal message of up to 50 words. All major credit cards are accepted and the company operates a secure site for payment over the web or card details can be provided over the phone if customers prefer. Delivery costs at only £2.95 a case offer the best value on the Web and it take two days or less between order and delivery.

For further details on ItsWine.com, please check out the company's website at www.ItsWine.com or phone 01296 682600. ItsWine.com Limited is located at 11 Upper Wingbury Courtyard, Wingrave, Aylesbury, Bucks, HP22 4LW. Press information can be obtained from Nigel Robson of Vortex PR, Island House, Forest Road, Forest, Guernsey GY8 0AB. Tel: 01481 233080. Fax: 01481 233082. E-mail nigel@vortexpr.com

Virtual ShopKeeper is a trademark of ItsWine.com Limited