GERMANY: Leading German Brewer banned from using geographic origin marketing
Breweries and vineyards that have established a strong brand for an alcoholic drink that is named after the town or locality in which it is made, can be banned from using this geographic marketing if it expands production to different locations, the European Court of Justice has ruled. The case involved established brewer Warsteiner Brauerei Haus Cramer GmbH & Co. KG, from Warstein, northwest Germany, where it has made the popular Warsteiner beer. It was taken to court by a German consumers organisation after it started producing Warsteiner beer at another town, Paderborn, 40km away.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Analysts clash over AB InBev SAB Brexit impact
- Brown-Forman shuffles director pack
- Pernod switches Travel Retail Europe op's director
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends