GERMANY: Leading German Brewer banned from using geographic origin marketing
Breweries and vineyards that have established a strong brand for an alcoholic drink that is named after the town or locality in which it is made, can be banned from using this geographic marketing if it expands production to different locations, the European Court of Justice has ruled. The case involved established brewer Warsteiner Brauerei Haus Cramer GmbH & Co. KG, from Warstein, northwest Germany, where it has made the popular Warsteiner beer. It was taken to court by a German consumers organisation after it started producing Warsteiner beer at another town, Paderborn, 40km away.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Absolut and Smirnoff's conflicting Millennial view
- Trump, local spirits and the IR role - The Analyst
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Pernod Ricard targets at-home drinking
- Molson Coors names UK & Ireland managing director
- Luxury Alcoholic Drinks: The Spirit of Premiumisation
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends