just-drinks.com, the leading online publication for the beverage industry, has appointed Elliot Lane as Managing Editor of their in-house Editorial Team. Previously Elliot was Deputy Editor of Drinks International Bulletin.

Commenting on just-drinks.com, he said: "The Internet is the most exciting and dramatic source of information and news. It's ideal for the drinks industry because it offers global access to the people the industry needs to communicate with - not just competitors and distributors but also consumers. just-drinks.com provides the very best news, information and research material that is invaluable for drinks industry professionals in their daily business."

Chris Brook-Carter, former deputy editor of Wine and Spirits International, told us about other planned additions to the just-drinks.com Editorial Team:

"We'll continue to build just-drinks.com to provide exciting news, information and analysis which will be appreciated by the drinks professional. It'll be the first port of call for anyone needing to know the latest happenings and trends within the industry. The editorial team is expanding to include wine critics, journalists, established feature writers and research from internationally acclaimed sources such as Leatherhead, Reuters Business Insight, Canadean and Keynote."

"One new contributor is Andrew Jefford - the London Evening Standard and Waitrose writer, which is fantastic as he is well respected in the industry. He has just won Drinks Writer of the Year at the Glenfiddich awards, which are the industry's top journalistic awards."

just-drinks.com was launched in May 1999 and serves over 17,000 visitors a month. The site has rapidly developed into a major online publication and industry resource winning "AOL's editor's pick" and a star recommendation from the Open Project.

The site will be celebrating its first birthday at the London International Wine Trade Fair, Olympia between 16th and 18th May at stand GA52A.

For more information please contact Elliot Lane or Chris Brook-Carter at the just-drinks.com office:

Tel: +44 (0)1386 9095159
Fax: +44 (0)1386 47073
Email: elliot@just-drinks.com, chris@just-drinks.com