USA: Leading Consumer Products Companies Unite to Launch Transora.com, Global Business-To-Business e-Marketplace

By Company Press Release | 15 June 2000

In an historic move, 49 of the world's leading food, beverage, and consumer products companies have joined forces to announce the formation of the largest business-to-business (B2B) e-Marketplace for their industry - Transora.com.The new company will be the first of its kind owned by the consumer products industry - its new investors are some of the world's best-known companies, including The Coca-Cola Company, Diageo PLC, The Earthgrains Company, Kraft Foods, Inc., The Procter & Gamble Company, Sara Lee Corporation, and Unilever, NV. In total, 49 food, beverage, and consumer products companies, representing more than $500 billion in annual sales, committed nearly $250 million to fund Transora.Transora will enable consumer products companies across the world to streamline business transactions with their suppliers, buyers and distributors via the Internet. Investor companies account for approximately $350 billion of the $900 billion annually spent by the industry on goods and services to operate their businesses."The sheer number of companies coming together is unmatched in the B2B marketplace arena," said Judy Sprieser, Executive Vice President, Sara Lee Corporation and Chairwoman of the steering committee that led the exploratory phase of the Transora initiative. "It has been truly remarkable to witness an industry come together so rapidly to create a vision for transforming our current business practices. We are well-financed and strategically positioned to shape our own destiny in a way other B2B exchanges cannot. With this venture, old economy companies are becoming new economy leaders."

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

In an historic move, 49 of the world's leading food, beverage, and consumer products companies have joined forces to announce the formation of the largest business-to-business (B2B) e-Marketplace for their industry - Transora.com.The new company will be the first of its kind owned by the consumer products industry - its new investors are some of the world's best-known companies, including The Coca-Cola Company, Diageo PLC, The Earthgrains Company, Kraft Foods, Inc., The Procter & Gamble Company, Sara Lee Corporation, and Unilever, NV. In total, 49 food, beverage, and consumer products companies, representing more than $500 billion in annual sales, committed nearly $250 million to fund Transora.Transora will enable consumer products companies across the world to streamline business transactions with their suppliers, buyers and distributors via the Internet. Investor companies account for approximately $350 billion of the $900 billion annually spent by the industry on goods and services to operate their businesses."The sheer number of companies coming together is unmatched in the B2B marketplace arena," said Judy Sprieser, Executive Vice President, Sara Lee Corporation and Chairwoman of the steering committee that led the exploratory phase of the Transora initiative. "It has been truly remarkable to witness an industry come together so rapidly to create a vision for transforming our current business practices. We are well-financed and strategically positioned to shape our own destiny in a way other B2B exchanges cannot. With this venture, old economy companies are becoming new economy leaders."

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Legg Mason cuts Anheuser rating
Equity analyst Legg Mason has downgraded its rating of the US brewer Anheuser-Busch from "hold" to "sell" after the company issued a statement saying it expected sales below previous estimates.

US: Anheuser domestic volumes below expectations
The US brewer Anheuser-Busch Cos has reported first quarter 2005 domestic beer volumes below previous expectations.

UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page