CANADA: Leading Brands to handle Icelandic water

By just-drinks.com editorial team | 21 February 2007

Leading Brands has secured the Canadian distribution rights to self-styled "super-premium spring water" Icelandic Glacial.

Leading Brands, whose own brands include TrueBlue blueberry juice and Nitro energy drinks, signed announced the agreement with the brand's owner, Icelandic Water Holdings, yesterday (20 February).

Icelandic Water Holdings sales director Kristjan Olafsson called the deal a "significant step in advancing Icelandic Glacial's North American growth strategy".

He said: "Icelandic Glacial has received strong acceptance in the Canadian market, and we are very excited about the brand expansion that this relationship brings, giving Canadians easy access to Icelandic Glacial."

Leading Brands chairman and CEO Ralph McRae said the deal made the company "the undisputed leader in the fast-growing super-premium water category".

Sectors: Soft drinks, Water