US: Leading Brands launches Stoked energy drink
Leading Brands North America plans to launch its new energy drink by using the video games industry.
The company said yesterday (19 June) that its new energy drink, entitled Stoked, will be launched in 16oz cans in six different flavours. According to the company, the beverage will be made with natural sugars and use a dragon icon within its branding, which will be unveiled and popularised within the video games industry.
Leading Brands chairman and CEO Ralph McRae said: "First, the North American energy drink market continues to explode with annual sales of more than US$4bn last year alone. According to AC Neilsen, the US market is surging ahead at a remarkable 40% or more per annum and in Canada it is growing at more than 70% year over year. Secondly, our timing is perfect as other significant energy drinks move out of the dynamic independent distribution system to the more traditional 'red', 'blue' and beer channels."
Although a small sector in volume terms, the energy drinks category punches above its weight in the global soft drinks market in value, and has outpaced market growth for many years. While the rate of...
AG Barr has seen its sales slow during the summer, thanks to the poor weather in the UK....
Florida-based soft drinks producer National Beverage Corp. has reported a 13% rise in net income for the second quarter to US$6.5m, on sales up 6% at $143.5m....
The US has overtaken Thailand as the global leader for energy drink sales, according to an industry report....
Coca-Cola Amatil has upped its profit forecast for the second half of this year....
Redux Beverages has announced an addition to its line of energy drinks based on the fictional drink from the cult film Idiocracy....
Energy drink producer DNA Beverage has announced that it has appointed Solid Gold Distributors as its distributor for Tennessee and Mississippi, completing its expansion into the southeast US....
Lebedyansky has posted a slip in net income for the first nine months of this year....
- Comment - Diageo CFO to North America? Do the Math
- Hail Marie Brizard: But, For How Long?
- 5 reasons why Constellation's Meiomi buy works
- Constellation Brands basks in beer glory
- What do Brewers need from the UK Government?
- Diageo sells "non-core" Gleneagles
- Diageo ditches Shui Jing Fang plans in China
- MillerCoors changes CMOs with immediate effect
- William Grant partners Rugby World Cup
- Molson Coors acquires Rekorderlig UK rights
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- The IWSR Company Profile 2014 – Remy Cointreau
- Global Tequila insights - market forecasts, product innovation and consumer trends research