COMMENT: Laurel - aiming for bullseye
By Datamonitor | 17 September 2002
Pub operator Laurel is taking part in a darts sponsorship deal in the UK. Laurel will hold qualifying rounds in its own pubs, which will see amateurs battling it out for the right to take on the professionals in the final stages. The campaign highlights that the fact that increasing consumer participation in promotions is the way ahead.
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Pub operator Laurel is taking part in a darts sponsorship deal in the UK. Laurel will hold qualifying rounds in its own pubs, which will see amateurs battling it out for the right to take on the professionals in the final stages. The campaign highlights that the fact that increasing consumer participation in promotions is the way ahead.
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