Canada's Lassonde Industries has agreed to buy US juice maker Apple & Eve for US$150m.

The Canadian owner of the Del Monte brand said yesterday (3 July) the deal, expected to complete this month, marks its entry into the US branded juice market. “(It) represents another major milestone in our North American strategy," Lassonde CEO Pierre-Paul Lassonde said.

The Port Washington, New York-headquarted Apple & Eve was founded in 1975 and today has annual net sales of $190m and EBITDA of $15.2m. It makes about 100 juice products sold under its flagship brand name, Apple & Eve. It also owns and markets juices under Northland, Seneca and The Switch brands.

To read a just-drinks insight into why vinegar may be the latest emerging juice trend, click here.