UK: Laphroaig launches quarter cask single malt
Laphroaig has launched what it believes to be the world's first and only quarter cask matured single malt, for its Laphroaig Single Malt Scotch Whisky brand.
Double cask matured, Laphroaig Quarter Cask starts life in standard barrel size American Oak and is transferred into the newly-created Quarter Casks for a final period of maturation. The Quarter Cask maturation allows up to 30% more of the spirit to be in contact with the wood - compared to a normal barrel - the process whereby all malts take much of their individual character and style, Laphroaig said.
Blended from a range of aged spirit up to and including 10 years old, Laphroaig Quarter Cask is bottled at 48% alcohol by volume and non-chill filtered to preserve the maximum flavour produced by this unique maturation process, the Scotch whisky producer said.
The new whisky is targeted at 30-45 year old male malt consumers.
Laphroaig Quarter Cask will go on sale this month in the UK and will command a premium to Laphroaig 10 Year Old.
Nick Marshall, senior brand manager for Laphroaig in the UK said: "Laphroaig Quarter Cask is a major piece of innovation in malt whisky and a welcome departure from the series of flavoured cask finishes that has come to characterise the category in recent years. Based on extensive distillery trials, the process of marrying a number of different quarter casks to produce this exciting and unique Laphroaig variant is a tribute to the skills of Robert Hicks our master blender who has overseen every step of this unrivalled process. In Quarter Cask we believe we have a fantastic new expression, built around the most traditional of techniques, which will help extend the appeal and fame of Laphroaig globally."
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