UK: Lanson ties up with tennis
Champagne brand Lanson will be joining Kendall-Jackson as a sponsor of this year's BlackRock Masters tennis tournament in London.
The brand, which was acquired earlier this year by Boizel Chanoine Champagne, confirmed today (10 October) that it will hold the title 'Official Champagne of the Tournament', which is scheduled to take place at the Royal Albert Hall between 5 December and 10 December. Financial details of the tie-up were not disclosed.
Whilst Lanson will be providing winners with a magnum of its Champagne, the runners-up will all be part of the Royal Albert Hall's 'house pour' at the Lanson-sponsored Player's Party.
"We have affiliations with many tennis tournaments around the world and the BlackRock Masters Tennis is one of the most entertaining and thrilling to watch because of its setting and the tennis celebrities involved," said Paul Beavis, sales & marketing director at Lanson. "It is also the perfect way to enjoy a glass of Lanson Black Label."
Yesterday, Kendall-Jackson announced that it will be an associate sponsor of the tennis event.
The outlook in Champagne is upbeat, with sales on the increase in France and export markets, and the prospect of continued growth. However, writes Richard Woodard, challenges remain for Champagne ship...
Champagne has already seen significant merger and acquisition activity in the past year or so, but there could be further deals in the pipeline, writes Nuria Sadurni of Euromonitor International....
First-time contributions from Champagne houses Lanson and Burtin have boosted a leap in annual profits at Boizel Chanoine Champagne....
Boizel Chanoine Champagne, the world's number two Champagne producer, said today (13 February) that its sales last year tripled on the back of acquisitions....
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