Lansons union flag bottle will be on shelves until the end of the summer

Lanson's union flag bottle will be on shelves until the end of the summer

View 1 related image

Lanson-BCC is to launch a limited edition union flag bottle for its Champagne Lanson brand in the UK.

The Lanson Black Label Champagne is bottle-wrapped in neoprene sleeve with a union flag design. The bottle comes with a removable thermal jacket to keep the Champagne cold while customers toast the Queen's diamond jubilee or the London Olympics, the company said.

The limited edition bottle will be available from 20 May until the end of August in the UK off-trade. The suggested retail price is GBP31.99 (US$51.50) per 75cl bottle.

Lanson will support the launch with press advertising and through its sponsorship of the Wimbledon tennis championship, a spokeswoman told just-drinks.

The brand is also the official Champagne partner of the Big Lunch, a community event in the UK designed to encourage neighbours to hold outdoor dining parties over the summer.

Lanson-BCC saw Champagne volumes drop in its full-year results released in February.