CANADA: Lakeport Brewing slashes prices
Lakeport Brewing Income Fund is to sell its flagship brands this summer at 1992 beer prices.
The Canadian brewer, which has grabbed market share from its larger rivals with its severe discounting, announced the move yesterday (18 May).
"The last time regular beer prices were as low as Lakeport's current prices was the summer of 1992 - that's 14 years ago" said George Croft, Lakeport's president and chief operating officer.
"Lakeport made great beer affordable and Ontario's beer drinkers responded by pushing both Lakeport Pilsener and Lakeport Honey Lager onto the list of top 10 selling brands in the province."
The brewer has also appointed an interim CFO while it looks to replace Tony Hidalgo. Karen Trudell takes up the role with immediate effect.
Sectors: Beer & cider
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