Burgundy winemaker Labouré-Roi has unveiled an eco-friendly initiative to coincide with the launch of its 2008 Beaujolais Nouveau.

To be released in November, the nouveau vintage will feature Labouré-Roi's two-pronged approach to "minimising impact on the environment", the company said today (28 August).

As part of the programme, Beaujolais Nouveau 2008 will be packaged in a lightweight PET plastic bottle (750 ml) to minimise carbon footprint.

In addition, the company is introducing a "One More Tree" campaign to help aid the UNEP's (United Nations Environment Programme) worldwide Plant for the Planet: Billion Tree Campaign. For each bottle purchased, one tree will be planted in Mali, Africa.

Located in Nuits-Saint-Georges, the Labouré-Roi winemaking facility has a cellaring capacity of 2,000 barrels and dates back to the 16th century.