Labatt has announced plans to raise the price of its cheapest beer by almost 30%. The Canadian brewer will increase the price of its Lucky Lager brand from C$21.30 for a 24-bottle case to C$27.55 excluding deposit in Ontario next Monday.

"We're going back to what is the normal price range for our brands," a Labatt spokesman told the National Post.

Last month, Labatt blamed surging sales of bargain beers for around 240 job cuts. At the same time, Brick Brewing reported its Q3 beer sales rose by 153% to C$6.8m as it rode the discount sales wave.