La Martiniquaise-Bardinet's Label 5 18-Year-Old Extra Rare

Category - Spirits, whisky, Scotch, 40% abv

Available - From January

Location - World-wide, with three key countries: US, Russia and China

Price - SRP of US$55 per bottle

Distribution - US, Prestige Wine Group and Crosby Lake Spirits Co; Russia, Roust Inc

La Martiniquaise-Bardinet has launched a new “super-premium” blended Scotch whisky that it hopes will attract consumers to the Label 5 portfolio.

Label 5 18-Year-Old Extra Rare was launched last week at the TFWA World Exhibition in France and will be available from the start of next year, La Martiniquaise-Bardinet said. “I have big expectations for this latest addition which I’m sure will translate into further success and that will attract new consumers to the brand,” Label 5 brand director Aurélie Prat said.

La Martiniquaise-Bardinet also previewed a 25-year-old expression of its Glen Moray single malt at TFWA.

Expert analysis

The IWSR Insight Report 2013

The IWSR Insight Report 2013

The IWSR Insight Report distils the latest trends in the alcoholic drinks markets observed in over 115 countries following the IWSR’s unique interviews with 1,500 local companies. This year’s report i...read more