La Jolla Fresh Squeezed Coffee Co. Inc. (OTCBB:LJCC), an emerging publicly traded gourmet coffee company strategically located in Southern California, Thursday announced that it has engaged Wall Street Marketing Group Inc. (WSMG) to provide investor relations support and services.

Wall Street Marketing Group Inc. is a full service financial public relations firm that represents a variety of publicly held companies throughout the United States.

WSMG specializes in investor education, analyst communications, media relations, market analysis, and development of corporate communications materials for its clients.

Kurt Toneys, president of La Jolla Fresh Squeezed Coffee, stated, "Wall Street Marketing Group will help us educate and inform our shareholders, the investment community and the business and financial news media about the development and expansion of our product line and our newest retail & e-commerce sales initiatives along with the growth of our other corporate interests. Our goal is to heighten the company's visibility and shareholder value as we pursue our ambitious growth strategies."

La Jolla Fresh Squeezed Coffee's cold-brewed coffee has the advantages of great taste, lower acidity and oil content, with the convenience of instant liquid coffee. The specialty coffee industry has grown from $1.3 billion in 1993 to an estimated five billion dollars in the year 2000.

About La Jolla Fresh Squeezed Coffee Co. Inc.

La Jolla Fresh Squeezed Coffee(TM) Co. Inc. manufactures and distributes gourmet cold-brewed coffee liquid extract, gourmet non-alcoholic cold coffee beverages and food ingredient flavorant products.

The company recently announced that they have won an International Competition in which they competed against 64 of the world's leading coffee suppliers. In this test, submissions were graded by flavor profile, appearance, consistency, product purity and cost. The extract will be used in a delicious new line of coffee flavored jellies which is targeted for national distribution.

Fehling Research, a Stockton, Calif.-based nationally recognized research firm, conducted the test. Pat Fehling, who headed the research project, chose La Jolla Fresh Squeezed Coffee because of its superiority in all criteria.

For a complete media or shareholder information package, contact Wall Street Marketing Group Inc., at 949/477-0640.

Safe Harbor:

The foregoing press release may include numerous forward-looking statements concerning the company's business and future prospects and other similar statements that do not concern matters of historical fact. The federal securities laws provide a limited "safe harbor" for certain forward-looking statements. Forward-looking statements in this press release relating to product development, business prospects and development of a commercial market for technological advances are based on the company's current expectations. The company's current expectations are subject to all of the uncertainties and risks customarily associated with new business ventures including, but not limited to, market conditions, successful product development and acceptance, competition and overall economic conditions, as well as the risk of adverse regulatory actions. The company's actual results may differ materially from current expectations. Readers are cautioned not to put undue reliance on forward-looking statements. The company disclaims any intent or obligation to update publicly these forward-looking statements, whether as a result of new information, future events or for any other reason.