UK: KWV revamps Pearly Bay

KWV has revamped its entry level brand in the UK Pearly Bay with a new label and outer packaging.

The new label has more emphasis on the logo to strengthen brand recognition and the wine region Western Cape is now clearly stated.

Pearly Bay was introduced by ECS, KWV's UK subsidiary, in 1997.

Pearly Bay sales will exceed 90,000 cases this year and have increased by 11% over the past 12 months.

Sectors: Wine

Companies: KWV

View next/previous articles

6 Oct 2005 -

6 Oct 2005 -

Currently reading -

UK: KWV revamps Pearly Bay

5 Oct 2005 -

5 Oct 2005 -