S AFRICA: KWV, Monarq sign Caribbean, LatAm deal
KWV and the Monarq group, which operates in the Caribbean and Latin America, have drawn up a strategic agreement to distribute KWV’s portfolio of wines and brandies in the region.
For the past two years, Monarq has distributed KWV’s Golden Kaan wine range in the Caribbean and LatAm, but the new deal, announced today (7 March), will see Roodeberg, Laborie, Pearly Bay Café Culture, as well as KWV's brandies and the African Wild cream liqueur being offered. Among the targeted countries are Mexico, Antigua, Barbados and Colombia.
Piet Momberg, VP for sales in the Americas, said that KWV has been developing its brands in the region for many years, but the new deal would help consolidate operations and grow the company further.
The first consignment would be shipped in April or May. The two companies hope to increase KWV's sales in the region by 20% in the first year and double that the next year.
Monarq's MD, Robert de Monchy, said that,with KWV as its partner, Monarq now has the best source of supply and "a one-stop-shop" for South African wines.
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