SOUTH AFRICA: KWV International reinvents itself as a multi-national marketer
By Arnold Kirkby | 30 October 2001
KWV International, a 100% subsidiary of the KWV Group, announced its global strategy for the first time in Paarl yesterday. The company said it is evolving as a multi-national wine company and no longer just the marketing arm of the KWV Group, purporting that at least a third of its portfolio emanates from foreign countries, which includes a mix of both New and Old World wines.
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KWV International, a 100% subsidiary of the KWV Group, announced its global strategy for the first time in Paarl yesterday. The company said it is evolving as a multi-national wine company and no longer just the marketing arm of the KWV Group, purporting that at least a third of its portfolio emanates from foreign countries, which includes a mix of both New and Old World wines.
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