UK: Krug launch half bottle at half the price

By Sarah Diston | 26 April 2001

Champagne Krug Grande Cuvee is now available in half bottles the only prestige Cuvee said the company to be available in half bottles. Retailing at half the full bottle price of £36.50 ($52.61) the company is hoping that retailers will see the launch of the half bottles as an "exceptional" new profit opportunity.

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Champagne Krug Grande Cuvee is now available in half bottles the only prestige Cuvee said the company to be available in half bottles. Retailing at half the full bottle price of £36.50 ($52.61) the company is hoping that retailers will see the launch of the half bottles as an "exceptional" new profit opportunity.

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