UK: Krug Champagne launches in-store masterclasses

By Sarah Diston | 7 August 2001

Champagne Krug is conducting a series of in-store masterclasses in major cities across the UK to increase awareness and trial of Krug's portfolio of Champagnes. Designed to support Krug retailers and targeted at key customers of independent wine merchants, the tastings are designed to encourage consumers to experience Krug for the first time and to upgrade through the range.

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Champagne Krug is conducting a series of in-store masterclasses in major cities across the UK to increase awareness and trial of Krug's portfolio of Champagnes. Designed to support Krug retailers and targeted at key customers of independent wine merchants, the tastings are designed to encourage consumers to experience Krug for the first time and to upgrade through the range.

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