Champagne Krug is conducting a series of in-store masterclasses in major cities across the UK to increase awareness and trial of Krug's portfolio of Champagnes.

Designed to support Krug retailers and targeted at key customers of independent wine merchants, the tastings are designed to encourage consumers to experience Krug for the first time and to upgrade through the range.

"Champagne Krug specialises in producing only prestige and exceptional Champagnes. Every phase of production is supervised by the fifth and sixth generation of the Krug family to ensure that the quality started in the 19th century is maintained," said the company.

Krug Champagnes being tasted include the flagship brand, Krug Grande Cuvee, Krug Rose, Krug Vintage and Krug Clos du Mesnil.