GERMANY: Krombacher rubbishes Heineken approach talk
Krombacher has dismissed local reports that it is in Heineken's sights for a possible acquisition.
The company, which is Germany's fifth largest brewer and operates Schweppes Deutschland, was responding to reports late last week in the country that it may be a takeover target of the Dutch brewer's. Financial Times Deutschland claimed last week that Heineken is understood to be in talks with Bernhard Schadeberg, managing director and a stakeholder in Krombacher.
When contacted by just-drinks today (5 August), however, a spokesperson for Krombacher said that no contact has been received from Heineken.
"The speculation circulating over a merger between Krombacher and any foreign brewing companies lack merit," the spokesperson said. "We have a clear strategy in place for Krombacher and Schweppes in the German market. There is no reason for this to change.
"In the future, we will remain independent."
A spokesperson for Heineken, meanwhile, declined to comment on the speculation, citing company policy on press reports as reason for the silence.
The top ten stories published on just-drinks this week:...
Belarus has emerged as an unlikely battleground for global brewers in early 2009, after Carlsberg has followed SABMiller in expressing its interest in the country's beer market....
Scottish & Newcastle UK (S&N UK) is taking over the marketing and distribution of Zywiec beer in the UK....
Heineken-owned brewer Beamish & Crawford is to lose the brewing and distribution licence for Miller Genuine Draft in Ireland, brand owner SABMiller has said....
Diageo has split its Continental Europe division into two units....
Scottish & Newcastle UK and Welsh brewer SA Brain have agreed a new partnership deal to cover distribution and brewing....
InBev UK is to be the exclusive beer supplier to Wembey Arena, after signing a two-year deal with owner Quintain Estates and Development....
Heineken has lined up a promotional push behind its namesake beer brand in the US....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery
- Sazerac poaches ex-Diageo government director