Kraft eyes Brazil growth

Kraft eyes Brazil growth

Kraft Foods is to open an US$80m manufacturing facility in Brazil that will initially produce chocolate and powdered beverages.

The new facility, located in Pernambuco, is part of a $200m investment by Kraft, to drive growth in the market. The facility is expected to officially open today (3 May).

"Brazil is one of ten priority developing markets where we're making big bets," said Sanjay Khosla, Kraft's president of developing markets. "Today, we're among the fastest growing consumer goods companies in markets like Brazil, India and China. We're excited to build on what's working by making our biggest investment in Brazil in more than ten years."

Khosla said that, in order to drive further growth, Kraft is also increasing its investment in marketing and product development in the country.