BRAZIL: Kraft invests in Brazil expansion
Kraft eyes Brazil growth
Kraft Foods is to open an US$80m manufacturing facility in Brazil that will initially produce chocolate and powdered beverages.
The new facility, located in Pernambuco, is part of a $200m investment by Kraft, to drive growth in the market. The facility is expected to officially open today (3 May).
"Brazil is one of ten priority developing markets where we're making big bets," said Sanjay Khosla, Kraft's president of developing markets. "Today, we're among the fastest growing consumer goods companies in markets like Brazil, India and China. We're excited to build on what's working by making our biggest investment in Brazil in more than ten years."
Khosla said that, in order to drive further growth, Kraft is also increasing its investment in marketing and product development in the country.
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Interview - Seedlip founder, Ben Branson
- Customisable drinks - The next consumer trend
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends