Click through to view Krafts new Kool-Aid Man

Click through to view Kraft's new Kool-Aid Man

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Kraft Foods has revamped the Kool-Aid Man as part of a marketing push for its new Kool-Aid Liquid drink mix.

The character, which was first launched in 1954, is now computer generated and interacts with consumers on his own Facebook page, Kraft said yesterday (15 April). Kool-Aid Man will also appear in television, print, online and mobile ads and feature in a “photobomb” app due for release in June, Kraft said.

Kool-Aid Liquid is a sugar-free drink mix that is squeezed into water. It comes in four flavours - Tropical Punch, Cherry, Grape and Orange.

Kraft last year signed a deal with SodaStream to allow the use of the US firm's flavours in SodaStream's soft drinks machines.