US: Kraft dropped for Pepsi Lipton for Starbucks' Tazo Tea
Starbucks is switching the manufacture, marketing and distribution of its Tazo Tea RTD brand in the US and Canada from Kraft Foods to the Pepsi Lipton Tea Partnership.
The company confirmed yesterday (19 August) that it has secured a licensing agreement with PepsiCo and Unilever, the joint owners of the partnership, for the RTD range. Tazo's filterbag teas and tea latte concentrates will continue to be handled by Kraft in North America.
Starbucks' relationship with PepsiCo dates back to 1994, when the two companies formed the North American Coffee Partnership (NACP), a joint venture which developed and distributed Starbucks' bottled Frappuccino, Doubleshot espresso and Doubleshot Energy + Coffee.
"Unilever and Starbucks have both been great partners of PepsiCo for over a decade, so culturally it's a great fit," said Mary Barnard, GM/VP at the Pepsi/Lipton Tea Partnership. "By engaging the passionate base of Tazo consumers already established by Starbucks, leveraging the strength of the Pepsi bottling system and employing the beverage expertise of the Pepsi/Lipton Tea Partnership, we'll be able to share Tazo RTD products with a larger audience than ever before."
James Wong, vice president of business development at Unilever Americas, added: "As the leading marketer of tea beverages in the world, we're always looking for opportunities to bring our global expertise to more tea lovers. We're really excited about this opportunity to expand the Pepsi/Lipton Tea Partnership and enter into this agreement with Starbucks."
Established in 1991, the Pepsi Lipton Partnership is the leading distributor of RTD tea products in the US.
A slide in full-year net income for Pepsi Bottling Group this week led to a drop in its full-year forecast as the strengthening US dollar continues to hurt overseas sales....
Ethical consumerism has brought heightened pressure on soft drinks companies with regard to the environmental and social impacts of sourcing, manufacturing and distributing their products. But, Annett...
PepsiCo has signed a deal with Middle East-based juice and dairy producer Almarai, to create a joint venture that will target emerging markets in the region, as well as serve parts of Asia and Africa....
PepsiCo has reported a 9% drop in full-year net earnings, due to write-down charges in the fourth quarter....
PepsiCo and Britvic have introduced a tagline for its Pepsi Raw variant to support the brand's broader roll-out across the UK....
Britvic has signed a bottling agreement with Pepsi Lipton International to distribute Lipton Ice Tea in the UK....
Charges related to restructuring intiatives have led The Pepsi Bottling Group to report a fall in full-year net income....
The Pepsi Bottling Group has announced a quarterly shareholder dividend of US$0.17 per share on common stock, a day before the soft drinks bottler releases its fourth quarter earnings....
- It isn't just men who like beer - Comment
- Why sports drinks fail to ride the Olympic wave
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Experienced hands hold firm at CCEP - Analysis
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends