Robert Kotick will join Coca-Cola Cos board as a director with immediate effect

Robert Kotick will join Coca-Cola Co's board as a director with immediate effect

The Coca-Cola Co's board has appointed Robert Kotick as a director.

Kotick, president, CEO and director of US entertainment software firm Activision Blizzard, will take up the role with immediate effect, the company said last week. As part of his election, Kotick has also been appointed to Coca-Cola's management development committee.

Kotick began his career in 1983 creating software for the Apple II, before becoming a director of Yahoo Inc from 2003 to 2008. He purchased a stake in Activision in 1990, and became CEO in 1991.

"Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our company," said Coca-Cola's chairman and CEO, Muhtar Kent. "His global brand expertise and insight will be invaluable as we continue to grow our business and invest in enhancing our digital engagement with consumers and customers around the world."