The Korean whisky market grew by around 16% in the first quarter of 2002, compared to the same period last year, thanks to strong economic conditions and maturing consumer tastes.
 
Korean consumption, according to figures the Korea Alcohol and Liquor Industry Association (KALIA) and Korean whisky manufacturers, reached 852,980 nine-litre cases, up from 739,080.
The performance has surpassed industry expectations, according to reports in the local press, after three years of growth between 19 and 37%.

Jinro Ballantines was the leading whisky seller overtaking Seagram Korea with sales of 301,796 cases in the January-March period, a 35.4% market share. However this was primarily due to the decision by Pernod Ricard and Diageo to split the Seagram operation in Korea when they acquired the business.