The United States Olympic Committee and the Salt Lake Organizing Committee announced today that it has named Korbel Champagne Cellars as an Official Supporter of the 2000, 2002 and 2004 U.S. Olympic Teams and the 2002 Olympic and Paralympic Winter Games. Korbel is the number one selling premium methode champenoise-produced champagne in America.

This announcement marks the second Olympic involvement for Korbel. The winery's first Olympic involvement was as a supporter and licensee for the 1996 Olympic Games.

"Korbel's pursuit of perfection reflects the U.S. Olympic Team's commitment to achieve its very best. We welcome Korbel's support as we make preparations to celebrate the efforts of the U.S. Olympic Team in Sydney, Salt Lake City and Athens," said Mark Lewis, President and CEO of the Olympic Properties of the United States.

Korbel's alliance with the Olympic Properties of the United States (OPUS), the joint marketing effort between the Salt Lake Organizing Committee (SLOC) and the United States Olympic Committee (USOC), includes exclusive licensing representation and trademark protection for the names, symbols, emblems, designs, colors, trademarks and designations of the 2000, 2002, and 2004 U.S. Olympic Teams through a unified licensing program. Licensing royalties from the sale of Korbel will provide financial support to the U.S. Olympic Teams through December 31, 2004.

The U.S. Olympic Team Official Supporter designation will be celebrated in Korbel's promotion, advertising and sales efforts. Along with the Korbel logo, the symbolic U.S. Olympic Team Official Supporter logo will be prominently displayed on mass merchandiser case card inserts, sweepstakes shelf talkers and champagne bottle hang tags.

In addition, Korbel will join past and present Olympians at an exquisite black-tie event during a hero's welcome to the nation's capital. The "Korbel Night of Olympic Champions" will serve to acknowledge U.S. Olympians and their many achievements on November 29 in Washington, D.C. Korbel is providing top-line entertainment and a sweepstakes that will send one person and a guest to the Washington, D.C. event.

"Korbel has a long history of striving for success, just like the U.S. Olympic Team," said Gary Heck, President and Chairman, Korbel Champagne Cellars. "It is with great pride that we fully support the U.S. Olympic Team and the values, distinguished energy and exemplary performance it promotes. We look forward to our U.S. Olympic Team involvement with great optimism."

Established in 1882, Korbel Champagne Cellars has been a part of America's greatest celebrations for more than 118 years. Korbel has been a supporter and licensee of the 1996 Olympic Games, the exclusive champagne of the past four Presidential Inaugurations, a supporter of Team Dennis Conner for the 1995 America's Cup and the first global sponsor of Times Square 2000.

Korbel encourages you to celebrate responsibly.