UK: Kopparberg launches summer cider campaign

By | 17 May 2012

Kopparberg will have a presence at about 15 UK festivals

Kopparberg will have a presence at about 15 UK festivals

Kopparberg Cider has teamed up with Spotify and Last.FM to launch a multi-million pound marketing campaign.

A TV ad, which can be seen below, was launched on Tuesday (15 May) and features a range of Swedish performers showcasing their talents. Spotify and Last.FM have also developed an app for the Swedish brewer that allows users to create playlists from festivals taking place in the UK this summer. 

The Kopparberg Festival Player will only be accessible through the Kopparberg UK Facebook page.

Kopparberg will have presence at about 15 festivals and major events across the UK this year including The Warehouse Project. The brand, which is owned by Sweden's Kopparberg Breweries and distributed and marketed in the UK by COS Brands, will have stages at Field Day, Apple Cart and Rockness. 

Kopparberg's UK MD Davin Nugent said last year's summer marketing campaign increased sales of the cider by 65%.

Expert analysis

Cider Market in the UK to 2014 (Beer, Cider and FABs)

Cider Market in the UK to 2014 (Beer, Cider and FABs) is a comprehensive resource for cider market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the UK cider market.

Sectors: Beer & cider, Marketing – advertising & promotions

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UK: Kopparberg launches summer cider campaign

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