Kopparberg is investing GBP10m

Kopparberg is investing GBP10m

Kopparberg Breweries has launched a new UK advertising campaign behind its biggest cider flavours, Mixed Fruit, Strawberry & Lime and Pear.

The campaign will run across TV, video-on-demand, outdoor and digital platforms, the Swedish company said this week. The TV spot, which can be viewed above,  is part of a GBP10m (US$15.5m) investment and will run until August. 

It follows a string of summer marketing pushes from the brewer, including a link-up with Spotify and Last.FM last year.

This week, Kopparberg Breweries announced a distribution and marketing deal with SABMiller that will take its products into new global markets.