KonaRed launched Hawaiian Superfruit in 2011

KonaRed launched Hawaiian Superfruit in 2011

KonaRed Corp is to expand the US footprint of its namesake Hawaiian coffee fruit beverages after signing a distribution deal with Splash Beverage Group.

The agreement, announced yesterday (6 January), will move KonaRed brands into new markets away from its western US base, the company said. Brands such as KonaRed's Hawaiian Superfruit, launched in 2011, are currently on sale in a number of US states, including Hawaii, California and Texas, but the company said that the Splash partnership will see its products move east into “top retailers throughout the country”.

KonaRed produces a range of coffee fruit based beverages that it claims gives health benefits.