Knightsbridge Fine Wines has changed its name to "360 Global Wine Company". The company will also begin to trade under the new symbol (OTC BB: TGWC) effective February 24, 2005.

"We're excited to be rolling out our new corporate identity," said Joel Shapiro, CEO of 360 Global Wine Company. "Our name change and new ticker symbol are part of the initial phase in the company's continuing evolution into a leading global provider of premium wines. Since the founding of the company, we have built strong production, marketing, and sales foundations, which are facilitating the growth of our current portfolio of brands, in conjunction with several exciting brand launches scheduled for 2005. As our portfolio of wines continues to garner acceptance and critical acclaim, we believe that leveraging a new brand image will serve us well in the market."
 
Along with its own wines, the company also said it intends to soon be offering a broader selection of brands to its growing client base.

"The increased diversity and inventory is expected to provide wholesalers with better promotional advantages, thereby leading to continued revenue growth as the Company moves into 2005," a statement said.