BRAZIL: Kirin to expand bar franchise
Kirin is Brazil's third-largest brewer
The Japanese brewer's Brazil unit, Brasil Kirin, said yesterday (15 January) it will roll out another seven Devassa Brewery bars in the first half of this year, bringing the total to 40. The venues serve five Devassa brands, including Blonde, Red and Black, as well as food, Brasil Kirin said.
The concept was first launched in 2003 and expanded in 2007 after being bought by Grupo Schincariol. Kirin acquired a majority stake in Schincariol in 2011.
Kirin's market share in Brazil lags far behind AmBev, a subsidiary of Anheuser-Busch InBev, which controls about 70% of the market.
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