BRAZIL: Kirin to expand bar franchise
Kirin is Brazil's third-largest brewer
The Japanese brewer's Brazil unit, Brasil Kirin, said yesterday (15 January) it will roll out another seven Devassa Brewery bars in the first half of this year, bringing the total to 40. The venues serve five Devassa brands, including Blonde, Red and Black, as well as food, Brasil Kirin said.
The concept was first launched in 2003 and expanded in 2007 after being bought by Grupo Schincariol. Kirin acquired a majority stake in Schincariol in 2011.
Kirin's market share in Brazil lags far behind AmBev, a subsidiary of Anheuser-Busch InBev, which controls about 70% of the market.
- Rekorderlig Deal Sees Molson Coors Miss Out
- Comment - Diageo CFO to North America? Do the Math
- 5 reasons why Constellation's Meiomi buy works
- Hail Marie Brizard: But, For How Long?
- Constellation Brands basks in beer glory
- Diageo ditches Shui Jing Fang plans in China
- MillerCoors changes CMOs with immediate effect
- C&C Group chairman backs CEO amid turmoil
- Diageo turns to W Ice in South Korea
- Bacardi buys Banks rum