BRAZIL: Kirin to expand bar franchise
Kirin is Brazil's third-largest brewer
The Japanese brewer's Brazil unit, Brasil Kirin, said yesterday (15 January) it will roll out another seven Devassa Brewery bars in the first half of this year, bringing the total to 40. The venues serve five Devassa brands, including Blonde, Red and Black, as well as food, Brasil Kirin said.
The concept was first launched in 2003 and expanded in 2007 after being bought by Grupo Schincariol. Kirin acquired a majority stake in Schincariol in 2011.
Kirin's market share in Brazil lags far behind AmBev, a subsidiary of Anheuser-Busch InBev, which controls about 70% of the market.
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Brewers go Crazy over Flavoured Malt “Cocktails”
- Mike’s Hard Lemonade Could Be a Hard Sell
- just The Preview - Anheuser-Busch InBev's Q4 & FY
- Focus - Suntory Holdings' FY Performance
- Diageo "smart bottle" targets consumers at home
- Suntory whiskey seeks to "eclipse" Diageo, Pernod
- Tesco reinstates Dan Jago following suspension
- Diageo adds Dubai to Johnnie Walker skyline series
- Asahi Beverages CEO to step down - report
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report