Fears that a merger between Kirin Holdings and Suntory Holdings could breach Japan's antitrust law are unfounded, say analysts in Tokyo.

Japan's Fair Trade Commission is considering the monopoly potential of a merger, but an analyst at JP Morgan Japan told just-drinks today (21 July) the approval should go through before the end of the month.

Suntory and Kirin last week confirmed they were in talks to merge, although no agreement had been reached.

"The FTC is more than likely to approve such a deal as the Government has already voiced its support," said the analyst. "Japan wants a large, strong and robust company like this to compete effectively in the global marketplace."

She added that news of the merger talks initially shocked investors, but now "there is great excitement as we haven't really seen anything like this before in Japan. Previously it had always been the strong taking over the weak. This rewrites the rulebooks."