JAPAN: Kirin looks to double overseas sales
Kirin Brewery Co is looking to double its beer sales overseas through acquisitions. The Japnese brewer's managing director, Kazuvasu Kato, said that the company hopes to more than double overseas sales by 2010.
Speaking to Bloomberg television in Tokyo, Kato said: "Asia has been the focus of our overseas expansion.
"We have acquired breweries with solid shares of the local market. We will try to more than double our overseas sales by 2010."
Kirin plans to spend JPY100 bln (US$88 bln) by December 2006 on overseas mergers and acquisitions, according to the China Daily.
Kato also said domestic demand for beer is in decline, although shipments rose by 9% in July amid hotter-than-usual summer temperatures.
Sectors: Beer & cider
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